How to use this today
List every problem in your business this week using the phrase I chose, I allowed, or I can change. If a problem won't fit any of those, it may not actually be yours to carry.
The hardest pivot you'll ever make is the one from victim to owner. Everything else is just strategy.
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More on Mindset & Identity
- You don't find out who you are before you start. You become it by refusing to quit.
- The business you build will never outgrow the person you refuse to become.
- Stop asking if you're ready. Readiness is a story you tell yourself after you've already begun.
- Every founder is two people: the one who's scared and the one who ships anyway. Pay the second one's bills.
- Your title isn't owner until you stop blaming the market and start auditing yourself.
- The version of you that succeeds is not braver. They're just more comfortable being uncomfortable on purpose.
- You can't outwork a self-image that says you don't deserve to win.
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