How to use this today
Identify one skill or habit your company keeps bumping against, and spend this week growing into it on purpose rather than waiting for a crisis to force it.
The business you build will never outgrow the person you refuse to become.
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More on Mindset & Identity
- You don't find out who you are before you start. You become it by refusing to quit.
- Stop asking if you're ready. Readiness is a story you tell yourself after you've already begun.
- Every founder is two people: the one who's scared and the one who ships anyway. Pay the second one's bills.
- Your title isn't owner until you stop blaming the market and start auditing yourself.
- The version of you that succeeds is not braver. They're just more comfortable being uncomfortable on purpose.
- You can't outwork a self-image that says you don't deserve to win.
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