How to use this today
Before pitching anyone else, get ruthlessly honest about whether you'd buy your own offer at full price. If the answer is hesitant, fix the offer or your conviction before you spend a dollar on ads.
The first sale you'll ever make is to yourself, and you should be the toughest customer in the room.
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More on Mindset & Identity
- You don't find out who you are before you start. You become it by refusing to quit.
- The business you build will never outgrow the person you refuse to become.
- Stop asking if you're ready. Readiness is a story you tell yourself after you've already begun.
- Every founder is two people: the one who's scared and the one who ships anyway. Pay the second one's bills.
- Your title isn't owner until you stop blaming the market and start auditing yourself.
- The version of you that succeeds is not braver. They're just more comfortable being uncomfortable on purpose.
- You can't outwork a self-image that says you don't deserve to win.
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