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More on Customers & Service

• Your business is just a promise you keep over and over until strangers start calling it trust.
• Nobody pays you for what you built. They pay you for the problem that disappears when they use it.
• The customer who complains is doing your unpaid research department a favor; the one who leaves silently is firing you without a reference.
• Sell people the result they want, then quietly hand them more than they asked for.
• Listening is not waiting for your turn to pitch; it is letting the customer hand you the exact words that will close the sale.
• Solve a problem so well that your customers feel guilty not telling their friends.
• Service is what you do when the contract is already signed and no one is watching.

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