How to use this today
Pick the one feature or offer you've been refining in private and put it in front of a real customer this week. Their reaction will teach you more than another month of planning.
Your plan is a guess in a nicer outfit. The market only responds to what you actually ship.
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More on Action Over Planning
- Momentum is built, not found. You earn it one finished thing at a time.
- The business you imagine on paper has never lost a single customer. That's exactly why it can't teach you anything.
- Done badly today beats perfect someday, because someday rarely sends an invoice.
- Strategy is just the story you tell yourself before the work proves you wrong.
- A launched product with ten flaws will outgrow a flawless one that lives in a folder.
- You don't think your way into clarity. You move, watch what happens, and adjust.
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