How to use this today
Pick one customer this week and treat them as if they were your only one. That feeling is what people describe when they recommend you to others.
The shortest path to a referral is making someone feel like the only customer you have.
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More on Customers & Service
- Your business is just a promise you keep over and over until strangers start calling it trust.
- Nobody pays you for what you built. They pay you for the problem that disappears when they use it.
- The customer who complains is doing your unpaid research department a favor; the one who leaves silently is firing you without a reference.
- Sell people the result they want, then quietly hand them more than they asked for.
- Listening is not waiting for your turn to pitch; it is letting the customer hand you the exact words that will close the sale.
- Solve a problem so well that your customers feel guilty not telling their friends.
- Service is what you do when the contract is already signed and no one is watching.
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