How to use this today
Replace one feature you are proud of with one outcome your customer actually needs. Falling in love with the result instead of the build is how products find traction.
The market rewards the founder who is obsessed with the customer's outcome, not the one obsessed with their own cleverness.
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More on Customers & Service
- Your business is just a promise you keep over and over until strangers start calling it trust.
- Nobody pays you for what you built. They pay you for the problem that disappears when they use it.
- The customer who complains is doing your unpaid research department a favor; the one who leaves silently is firing you without a reference.
- Sell people the result they want, then quietly hand them more than they asked for.
- Listening is not waiting for your turn to pitch; it is letting the customer hand you the exact words that will close the sale.
- Solve a problem so well that your customers feel guilty not telling their friends.
- Service is what you do when the contract is already signed and no one is watching.
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