How to use this today
Spend a day this month focused only on retention, not acquisition. Plugging the leak in your bucket is almost always cheaper than pouring in more water.
Stop asking how to get more customers and start asking why the ones you have would ever leave.
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More on Customers & Service
- Your business is just a promise you keep over and over until strangers start calling it trust.
- Nobody pays you for what you built. They pay you for the problem that disappears when they use it.
- The customer who complains is doing your unpaid research department a favor; the one who leaves silently is firing you without a reference.
- Sell people the result they want, then quietly hand them more than they asked for.
- Listening is not waiting for your turn to pitch; it is letting the customer hand you the exact words that will close the sale.
- Solve a problem so well that your customers feel guilty not telling their friends.
- Service is what you do when the contract is already signed and no one is watching.
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