How to use this today
Write down your customer's problem in such vivid detail that they would say you read their mind. That clarity is the foundation of every message you will ever send.
If you cannot describe your customer's pain better than they can, you have not earned the right to sell them the cure.
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More on Customers & Service
- Your business is just a promise you keep over and over until strangers start calling it trust.
- Nobody pays you for what you built. They pay you for the problem that disappears when they use it.
- The customer who complains is doing your unpaid research department a favor; the one who leaves silently is firing you without a reference.
- Sell people the result they want, then quietly hand them more than they asked for.
- Listening is not waiting for your turn to pitch; it is letting the customer hand you the exact words that will close the sale.
- Solve a problem so well that your customers feel guilty not telling their friends.
- Service is what you do when the contract is already signed and no one is watching.
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